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The book takes a skewed look at how none of us can predict what will be popular or considered "great" in the future. I recently read something (God knows where or when or by whom) about how humans are notoriously poor at predicting the future, even the near future. The book nails this statement to the wall and insists you study it and accept it.
When I look back at my life, I see now that I could not have predicted most of it--practically all of it, honestly.
So what makes me think I can predict the future? Why do I keep trying?
That's hard for me to swallow, because I am a planner. Boy, am I a planner. Plans often change, but in the planning, I've found, I've come up with ways to deal with the unexpected. That's the real value of it. ("Plans are worthless, but planning is everything." -- Dwight D. Eisenhower, general and US president)
One thing I could have never predicted was that I would end up retired in Kentucky. Or that I would live for 13 years in NJ between Massachusetts and here. Or that Japanese food would end up being my favorite Asian cuisine, more than Thai, far more than any type of Chinese. (And if I could have predicted the 2008 crash, well, let's just say my life would be way different.)
Keep planning. But watch out for life along the way. And always have a backup plan, even if it's crap.
P.S. Korean is the one cuisine I'm still trying to love, at least dishes like bibimbap, which leaves me cold. Those who have eaten bibimbap will get the wordplay.